Hello #fashionfriday, so happy that you’re here!! Now, you know us, we’re always here for a new bridal fashion drop, so when Reformation rolled their January 2020 collection on out, we got amped up AF. Simple as that!! We haven’t stopped thinking about the brand’s fall collection, and now they’re serving up a fresh new batch of bridal-wear legends complete with gorgeous new silhouettes in soft colorways and cold-weather florals.
That being said, we want to get one thing clear: though they’re part of the said winter collection, these new looks really have infinite seasonality – especially the subtle floral prints and lightweight, drapey crepe confections, which typically only get air time for spring events. Yuuup, Reformation has officially made us rethink our winter wedding dress code and that’s kind of monumental. So, BRAVO 👏👏👏 .
Dress: Farrow Dress, $388
Oh! And just wanted to add onto that notion of seasonality, by saying that not only are they great for all calendar seasons, they’re also great for all social [event] seasons. We see you Dolly Parton meme, and we raise you Reformation’s take👇. Just consider LinkedIn, Facebook, Instagram, and Tinder to be every type of wedding event/rotation you can imagine: ceremony to cocktail hour, reception to after-party…
From left to right (LI, FB, IG, T): Gatsby in Ivory ($428); Farrow in Delilah ($388); Gala in Princess ($278); Gatsby in Black ($428)
Whether you’re the bride, her trend-forward bestie//bridesmaid, the social media manager-type wedding guest, or the bride’s altar ego, we dare you not to find something perfect in this collection. Spoiler alert: it’s impossible.
They’re comfortable, sexy, sustainable ((Reformation puts it this way: Being naked is the #1 most sustainable option and they’re #2. Def pretty accurate)), and not crazy expensive, either. And the best part is that they’re dresses you’ll actually want to wear – and wear again. Goes right back to that ‘they can do it all’ thing.
Dress: Daisy Dress, $528
Dresses that do it all, available on Reformation.com for $248-$528. We’re sold.
