Valentine Avoh offers us a refined collection full of sensuality, executed as an ode to Haute-Couture and craftsmanship for the modern brides in search of glamor, minimalism, originality and comfort.
The line between red carpet gowns and wedding dresses is very thin, which is one of the characteristics of the designer who likes to think of her dresses as little jewels for occasions but not as proper wedding dresses. A wedding is above all a party and these dresses are intended to make a remarkable entrance!
The references to the past are distilled with taste and delicacy as a nod to Valentine’s eras of predilection, the 30s being an obvious favorite. This fascination is reflected in dresses cut on the bias hugging perfectly the curves of the bride, skillfully studied drapes which enhance the décolleté and exclusive fabrics.
One of the starting points of the collection was the Hollywood “pre code” period and more particularly Jean Harlow’s movies such as “Dinner at 8” and “Red headed woman” “The outfits fascinated me as much as the the uniqueness of this period where women played very strong, tabooless and assertive roles in the cinema “I wanted to infuse a little of this atmosphere into the collection and campaign while keeping it very contemporary.”
Luxurious Italian silk crepe, light floating organza and Calais lace are complemented by beaded embroidery created by Valentine in collaboration with a small atelier specialized in hand embroidery. The Harlow and Ruby dresses are testament to this know-how. One through its crepe de chine embroidered with delicate little pearl triangles reminiscent of the art deco aesthetic. The other with its embroidery mixing flowers and abstract patterns in an exquisite gradient.
Ava, Dorothy, Lana, Pam, Harlow, ... if you know your classics you’ll have no problem knowing which icon each dress refers to!
Graduated in fashion design from the London College of Fashion, the Belgian designer worked for more than 10 years for prestigious international houses such as Alexander McQueen, Alexis Mabille and San Andrès Milano. While completing her first wedding dress in 2009, she fell in love with the handcrafted process. Five years later, she launched her own brand and then opened her atelier in Brussels in 2017, where she creates each piece in the manner of the greatest names in Couture.