Set in the breathtaking landscape of Alentejo, this editorial at Herdade do Freixo, a modern architectural winery near Évora, merges contemporary design with organic vineyard beauty. The estate’s iconic spiral structure and clean sculptural lines became the foundation of the creative direction for By Who Events, inspiring a wedding aesthetic photographed by The Wedding Photographer that feels minimal, refined, and deeply connected to the natural surroundings.
Stationery: modern & architectural
Stationery by InLove Weddings were architectural and modern, with similar designs appearing throughout the event from tags to menus and more.
Style goals: effortlessly sophisticated
Fashion was kept sophisticated and effortless: the bride in a fluid white gown from The Soul Dress, designed to echo the curves of the architecture, and the groom in modern, understated tones that complemented the neutral palette of the winery’s interior. Sandra Melo created a clean, luminous makeup look paired with soft, natural waves — beauty that feels timeless yet editorial.
Floral focus: dimension & drama
The decoration brought contrast and energy into the space. SP Floral Designer combined deep reds, greens, and touches of bright pink with soft white and green arrangements, adding dimension without overpowering the minimalist surroundings. Rentals from Alloco Rentals completed the refined atmosphere.
Tips to replicate this look
Choose a venue with strong architectural lines or minimalistic design — let the space shape your aesthetic.
Keep fashion clean and modern. Flowing silhouettes and structured fabrics work beautifully against architectural backdrops.
For makeup and hair, opt for fresh skin, soft definition, and natural waves to balance the modern setting with warmth.
Use bold florals thoughtfully. A restrained color palette with one or two accent tones brings vibrancy without overwhelming the space.
Incorporate sculptural elements — candles, vases, or even the wedding cake — to create a cohesive artistic look.
Embrace negative space in photos and styling; allow the architecture to breathe and become part of the story.
On trend: architectural cake design
The sculptural cake by Mon Sucre Patisserie mirrored the building’s organic geometry, becoming an art piece on its own.
