Inspired by the moments that forever change lives, designer Jessica Brown imagined the special moments and sentimentalism that brides experience during the wedding planning process. “Our focus was to revisit our past, and reflect on the vintage romantic quality that our brand is know for, and celebrate the moments when a bride feels the overwhelming emotion of love, whether it’s when she is shopping for her gown, when she incorporates a family heirloom into her wedding day, or the feeling she gets when she starts down the aisle. We really wanted each dress to have a reminiscent quality while still feeling current with today’s trends and styles. By focusing on the details such as embroidery, a craft practiced for centuries and handed down from generation to generation, our collection feels like a bit of an heirloom but still relevant to today’s bride.”
See the Ivy & Aster Spring 2017 Collection inspired by those sweet ideas when you click here.
