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Elevate Your Wedding Design: 5 Key Focal Points for a Wow Factor

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Bride in blush gown at outdoor garden wedding arch

While there are so many fun areas to be creative in designing a wedding, these are five key areas that I love to focus on with my couples to elevate the wedding design and provide “wow factors” for the guests. Read on to hear more from Tyler Speier Events.

As I work with each couple, I try and choose five (or more) key focal points that we focus on in their design. By putting a little extra time and effort (and creative energy) into these items, I find the entire design is elevated and gives more of a “wow” factor.

1) The Bride’s Bouquet. 

Bride in pink wedding dress holding flower bouquet

Now, this may be an unpopular wedding opinion, but all the other personal flowers (bridesmaids bouquets, boutonnieres, etc.) don’t actually make a huge visual impact on your wedding design. However, the bride’s bouquet is in the center of every photo and says a lot about the bride and her style. Make the bouquet unique, special, and full. ​And, make sure it complements the dress. 

Bride hides behind bouquet in front of stone building

2) The Wedding Arch (or ceremony focal). 

Elegant floral wedding arch with lit candles outdoors

Yes, I love flower aisles. Yes, I love large urns with flowers on welcome drink tables, etc. I pretty much just love flowers everywhere. But, one of the most important floral arrangements on your wedding day will be the one that frames you when you say “I Do” – that’s the heart of your wedding anyways, right? From a lush arch with florals to a low grounded arrangement and everything in between, spend extra time (and allocate your budget accordingly) to make your ceremony a “wow” moment for you and your guests. 

Floral wedding arch with candles in a garden setting

Bride poses under floral archway on candlelit stone steps

3) The Head Table (or Sweetheart Table). 

Outdoor wedding reception table with floral decorations

This is where you will eat your first meal as a married couple. I love incorporating a large statement floral piece to the head table design – from a hanging arrangement to a flower wall behind the table, a suspended arrangement to extra candles and flowers, make that table shine as a focal point from all the other tables. This head table has a lush full-length arrangement of whimsical blooms, taper candles, and an incredible specialty linen from La Tavola. The look is completed with ghost chairs and hand-painted calligraphy details. 

Elegant floral centerpiece on a beautifully set tableElegant outdoor wedding table setting with floral decor

 4) Escort Cards. 

Golden display with cups and flowers at a wedding event

Everyone will need to find their seat before dinner, and a lovely, well-thought-out escort card display will make the transition from cocktails to dinner feel even more festive! ​This escort card display has warm beverages for guests as they meander to their table assignments. 

Gold shelf with mugs, flowers and Awake my Soul signPersonalized coffee mugs with name tags and coffee beans

5) The Bar Area. Everyone visits the bar. 

Elegant white wedding cake with candles and garden backdrop

 So make it beautiful. In this design, we styled the bar area with a lounge + the wedding cake. Now, I could go on with all the other fun places to make your design count (lounges, dessert, guest dining tables, etc.), but I’ve found that by focusing on the five items above, the rest of the design naturally falls into place. ​

Elegant outdoor lounge seating area on lush green lawn

Cakes & Catering: Lilac Patisserie
Dress & Apparel: Allison Webb (JLM Couture)
Event Planning & Design: Tyler Speier Events
Hair, Makeup & Beauty: Katie Lee Hair
Hair, Makeup & Beauty: Unveiled Hair and Makeup
Model: Julia Miller
Paper Goods & Calligraphy: Revived Script
Paper Goods & Calligraphy: Minted Invitations
Photographers: Sarah Ellefson
Rentals: La Tavola Fine Linen
Rentals: The Tent Merchant
Venues: Private Estate
Wedding Films: B Studios

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