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The Third Annual National Bridal Sale Event Is Almost Here!

The National Bridal Sale Event - July 21-28, 2018 in the U.S., Mexico and Canada

It’s official, Christmas has come early in the form of the 3rd annual National Bridal Sale Event! And there’s really nothing a bride can love more than finding her dream dress at a price that doesn’t make her cry. ONLY HAPPY TEARS 😂😂😂.

The only details you need to know really

National Bridal Sale Day happens once a year, on the third Saturday in July - really, it’s on Chase’s Calendar of Events (so, yah, it’s legit). On that day, hundreds of locally-owned, independent bridal salons throughout the U.S., Mexico and Canada come together to offer wedding gowns and bridal party dresses to brides and their tribes at substantial savings. Plenty of the participating bridal shops even extend the sale day through the following week, July 21st through the 28th, so FOMO doesn’t have to be part of the picture. TG!! 

Justin Alexander Style 8920: Allover Chantilly Lace Fit and Flare with Beaded Embroidered Lace Appliques Wedding Dress:

The event has been suuuuuper successful over the last couple of years, and there’s already over 700 boutiques booked for the blowout, with the numbers climbing every day. I’ve already checked for New Jersey salons ((even though I’ll be at my sister’s bridal shower that day)), and there are nearly 30 shops signed up to-date. So, no matter where you’re livin’ or vacationing for the week, chances are there will be plenty of places for you to plan your wedding couture crawl.


Casablanca Bridal Style 2331 Ainsley Gown: Nude chiffon lace fit and flare with 3/4 length sleeves, low scoop back and plunging neckline Wedding Dress:

What can brides and their A-teams expect from the experience

It’s time to put all that dress research you’ve been logging online to good use, because there’s nothing quite like being able to walk into a bridal salon, touch and feel all the dresses, ask questions, get support from the consultants who know these confections best, and make a purchase with no surprises ((and yes, you can buy and take the dress home that day, so if you need to celebrate with your girls later, beer in hand (we’re not judging), you can!)). It’s not just deals on one designer, either, you can shop a plethora of designers - each with his or her own signature aesthetic. From Casablanca Bridal and Enzoani, to Justin Alexander and Maggie Sottero, some of the “I Do” industry’s biggest names will be up for grabs. And brides, while it’s certainly your day, your crew can score, too! Bridesmaid dresses, flower girl ensems, MOB/MOG gowns, and even choice bridal accessories will be included. Just note, sale selections vary by location. So, you’ll just have to ask!


Any extra perks? You know, while we’re at it

A dress for less is already so major 🙌, but along with the sale, brides can visit NBSW’s website to read up on dress advice and download a coupon good for $25 off wedding gown cleaning and preservation - courtesy of the Association of Wedding Gown Specialists. A dream dress + some protection for the dress, post-nuptials. Yep, we’ll take it 👍. 

Enzoani Miley Gown - Beaded mermaid gown w/ plunging neckline, illusion sides, and a back embellished with delicate lace. Wedding Dress:

The countdown is on, ladies!! We best be seeing you on the 21st!! Pencil it in now, with a ❤️ around your local salon. Hearts don’t get missed…

Maggie Sottero Angelica Gown: Sheath wedding dress with cascading lace motifs over tulle, illusion cold-shoulder sleeves and beaded spaghetti straps Wedding Dress:


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