BHLDN Is Turning 10 on Valentine’s Day and the Much-Loved Brand Is Giving US a Gift
For anyone who didn’t know, BHLDN, Anthropologie’s wedding counterpart, is celebrating its 10th year in business this weekend (on Valentine’s Day, of course)! We’ve had a colossal crush on this brand for sooo many years, and we couldn’t be happier to see our friends hit such a major milestone. To commemorate the success of such a stylishly-dressed decade, BHLDN is bringing back gowns that were part of its original launch - it’s a capsule collection that, rightfully so, gives us lots of XOXO feels, and we’re jealous of all the brides who can take advantage. Nope, not jealous, just super excited for you - these dresses are too good. So, without further ado, we present BHLDN’s Decade Collection.
The best of the best dresses are coming out of retirement
Yes, you’ve seen these dresses before, but probably wayyy before you became a bride yourself. I, for one, was just a couple years out of college and working in PR when I heard about Anthropologie’s new bridal venture. It was still a year or two before I attended bridal fashion week for the first time, but as soon as I saw what this store had in store for soon-to-be-wed women, by way of divine dresses inspired by the most romantic, deeply feminine, ripe with whimsy, and artful aesthetic, I knew I had to work in bridal. It’s as if BHLDN’s Valentine’s Day debut was like a big proposal to me, one that asked “Do you really love love that much to work in this industry and be surrounded by stunning aisle styles day after day? Could you commit to weddings forever?” To which I happily responded, “OMG, Yes.”
But anyway, back to that point about dresses coming out of retirement. Consider this a kind of Disney-esque iconic moment (well, series of moments, to be more precise) where BHLDN will be going into their ‘reserved for vows’ vault and re-releasing 10 of the brand’s most beautiful legacy designs for a short time. The dresses celebrate and honor BHLDN’s history throughout the years, and more importantly, pay tribute to the sundry special love stories that they have been a part of. We die for this last point, in particular, because there is truly no template for a BHLDN bride. She does her own thing, she has a signature, effortless style and an envious spirit, and she gets married however, wherever, to whoever she damn well pleases. She is a legend in her own right.
most of these dresses were first sewn in 2011…
It’s almost poetic. Designs that were perfect for brides a decade ago are just as ideal for the time we’re living in at present - be it a silk crepe slip, a short & sweet silk-cotton midi, or a confection with hints of pink that would make Cupid himself blush BIG TIME.
Let’s give these 10 looks ALL the love!
From Bexley to Emma, Lorne to Neela, there’s no dress we love best (well, okay, I have a fave, but I’m not going on the record with it 😉), because every single one gives us heart eyes
Cate
She's a rule-breaking beauty in rosy ombre tulle, topped with sequins & beadwork
Harrow
She's a silk crepe slip with hand-pieced chiffon ruffles & a chic cutout back
Neela
For the boldest of brides, she's silk georgette tiers splashed with vivid florals
Roane
She's an effortless lace sheath with a romantic soul (look closely for hidden hearts!)
Lorne
A bold bow tops her tulip silhouette in five floaty layers of silk organza
Lita
Vintage glamour shines in her luminous silk charmeuse, dusted with pearly beads
Evelina
She's a short & sweet silk-cotton midi, decked out in whimsical details
Bexley
She's a modern bride’s fantasy, made from clouds of pleated grey cotton-silk
Emma
She's a cascading gradient of laser-cut petals, inspired by Japanese cherry blossoms
Bryn
She's a bubbly personality replete with botanical details
Happiest 10th anniversary BHLDN, we're looking forward to another 10 (and many more) to come! Shop the Decade Collection online at BHLDN now!
FOLLOW BHLDN ON IG TO CATCH A GLIMPSE OF ALL THE LOVE (AND BEST-DRESSED BRIDES) OVER THE LAST 10 YEARS
We partnered with BHLDN to give you the lowdown on this brand-new, yet #somethingold collection of wedding dresses perfect for your love story and every day that follows. As always, thanks for supporting our sponsors!