Wedding Dresses

Yes, You Can Rewear Your Wedding Gown and Make It Look Good

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Yes, You Can Rewear Your Wedding Gown and Make It Look Good

Okay, full disclosure, a few weeks ago we casually called out the wedding industry and shut down a pretty bold-faced lie that’s been circulating for YEARS without any real proof: that rewearing your wedding dress can be done without any kind of ensuing conversation. Listen, we love our ‘I Do’ crew, and we love all of the designers who create literal angelic confections for our brides - pieces that we’d be more than willing, of course, to wear just once because why mess with perfection? That said, going beyond that to say that ‘oh you’ll love the dress so much you’ll obvi wear it again at some point’ is a little too wishful thinking. That is, until BHLDN broke the mold with their ‘mix and match’ collection.

Bridesmaids had their moment with mix and match…

Actually, much more than a moment, pretty much the last decade. And now, it’s the bride’s turn to play. BHLDN’s ‘be your own match maker’ campaign is spot on for what brides need for their weddings these days. 1) Because wedding ‘rules’ are officially out the door and wearing what you want is just the cherry on top and 2) Because brides who’ve had to wrestle with COVID-related wedding upsets or, more simply, just significant course changes to their events really understand that a wedding can be many things, including a few affairs in varying degrees of formality. So, why not wear the same foundation to all the fetes, but switch up the separates for #somethingnew on another date, at another time, or in a somewhere else setting.


Yes, You Can Rewear Your Wedding Gown and Make It Look Good

Not only are there countless ways to customize your bridal look for that day, you can add layers or accessories for another special occasion in the future and be a whole new mood.

👇 hello modern bride ready for her walk down the aisle

Yes, You Can Rewear Your Wedding Gown and Make It Look Good

Nice to see you again, old friend (except, not old at all)

An airy silk top is so good, especially paired with some worn-backwards necklaces.


Yes, You Can Rewear Your Wedding Gown and Make It Look Good

Also… seasonality.

Why hasn’t there been a trend in brides wearing one ensem to their early engagement celebrations and right on through to their post-wedding after-parties (just switched up with accessories and statement separates for each occasion in between)?

What kills as a we’re-just-engaged party suit can look just as nice as the outfit for a sweater-weather season bridal shower soiree.


Yes, You Can Rewear Your Wedding Gown and Make It Look Good


Yes, You Can Rewear Your Wedding Gown and Make It Look Good

And finally, your honeymoon stunner.

So, about breaking those rules: yes, there’s no longer ANY reason why a bride has to keep her dress a secret for her big day. She can show her partner any time she pleases! That being said, we do love the idea of a bride giving her wedding look a second life on the honeymoon as a silk bustier top and shorts situation for a very sexy white fashion party… That might just end with some of those pieces on the floor. Whoops!


Yes, You Can Rewear Your Wedding Gown and Make It Look Good

BHLDN gets that rules are so meant to be broken, and their flawless, versatile combinations of tops and bottoms, gowns and embellishments track.

Shop all kinds of gorgeous mix and match looks right now!

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We partnered with BHLDN to bring you major styling inspo for your upcoming wedding. As always, thanks for supporting our sponsors!