Wedding Dresses

The Brand New Lovers Society Tulum Collection Takes Us On Vacay


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

Being a bride is like being a part of a secret sisterhood - where you can lean on each other for support and celebrate all of the high (and low) points, all the way to the aisle, together. It's truly a society. That's why Lovers Society has it SO RIGHT. The brand is showing up for brides with a new dress collection that wows and takes everyone elsewhere in mind and spirit! Their new TULUM Collection, launching at Lovely Bride, is checking all the boxes on gowns that brides can vibe with now - at their intimate, outdoor ceremonies and can get excited to wear later, perhaps at a destination wedding rescheduled for next year. Their minimal, modern aesthetic guarantees trends that last, so even if you’ve had to postpone your wedding and pick things up at another time, you can. Get ready to fall in love with dresses that awaken your inner oasis!

The muse

Bask in the glow of Tulum - a collection inspired by Mexico’s sun-drenched Caribbean coastline. On trend, yet timeless, each beautiful gown has been designed to give our adventurous brides a modern, bohemian vibe. Dream of dramatic rocky cliffs, perched high above sugary white beaches and sweeping azure seas. Where scents carried on balmy breezes brush the textures and clean lines reminiscent of ancient Mayan temples. Come with us, and set your windswept heart free.

Yup, we’re coming. Please, you had us at sun-drenched coastline… 😍

The Brand New Lovers Society Tulum Collection Takes Us On Vacay

Taking you away is something they’re known for… 

So, we have no doubt that this collection will do the same damn thing! It’s Tulum we’re talking about: the destination is stunning and enchanting and the fashion is a fierce mix of textured appliqué (tassels and pom-poms are popular, but when it’s bridal, it’s a more sophisticated kind of fringe), off-the-shoulder stuntin’, cut outs and plunges that channel restraint and refinement, trailing skirts that lead to dramatic walks, and body-skimming fabrications that chicly contour the silhouette.

The dresses aren’t just for beach bride-ing, either, they’re more boho in interpretation, with nods to the jungle and to the desert - so, instead of frothy chiffon or caftan confections, it’s stretch crepe and botanical, embroidered lace. There’s structure and integrity in the gowns, they come to play, they stay to slay. There, we said it.

The Brand New Lovers Society Tulum Collection Takes Us On Vacay

And even if you’re not tripping till later, you’ll still be transported RN.

There are tens of thousands of photos tagged with some iteration of #tulumbride #tulumwedding and millions of others with simple #tulum tags, because the place is Insta-worthy for ALL of it. Well, in one of these fall releases from Lovers Society, every bride can feel like she’s going somewhere breathtaking, doing something venturesome. She’s getting married, and at the same time, she's starting the best trip of her life.

Tulum’s a total vibe and Lovers Society is channeling all of its wonder into these brand-new, wanderlusty looks. Anyone else starting to twirl yet? 💃

Vaughn beach 3

Scroll for a peek at some of our most-loved looks.
Plucked straight out of the Yucatán Peninsula and ready to shop at a Lovely Bride near you. Visit Lovers Society to learn more.


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

Say 'I Do' to beautiful Bo. Lovers Society's signature stretch crepe adds weight and fluidity for a dramatic drape. Bo's deep plunge neckline has a barely-there mesh insert to keep everything in place, with a delicately-placed floral appliqué at the sides. A slender waist seam adds definition, meeting contoured seams strategically placed to embrace and flatter curves. Stunning Bo fits like a glove through the hip, then flows from a full skirt like a wave into a bold train. 


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

Boldly follow your dreams in Chase. Refined, yet elevated, this long-sleeved gown is designed with the fashion-forward bride in mind. Embellished with an exclusive Lovers lace of entwined vines and flowers from bodice to hem, seaming beneath the bust gives her structure and waist definition, while carefully-placed appliqué elongates the line of the skirt. A plunge neckline balances a fitted, full-length sleeve, for the thrill of cool climates and dark romance. 


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

For the sexy bohemian brides - crafted in fully-embroidered lace, Hudson has a chic, clean silhouette balanced by Lovers exclusive botanical embroidery. Angled lace panels are carefully placed to contour the figure in all the right places, defining the waist and smoothing the hips from every which way. Take a daring plunge, knowing that the sheer mesh insert has you covered where it counts. Move effortlessly from aisle to dance floor, with an intricate filigree lace skirt and train on full display. 


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

Maya celebrates the strong, independent women we love. Made from stretch crepe for a luxurious drape, the gown is embellished with a Lovers exclusive floral appliqué that cascades over the classic-fitting bustier and down the front of the skirt. Carefully-placed vine appliqué embraces feminine curves, nipping in at the waist, and keeping a firm fit through the hips with a lavish train and side skirt insert for unexpected drama. Add Holden sleeves for sheer romance. 


The Brand New Lovers Society Tulum Collection Takes Us On Vacay

As soft and sensuous as a warm breeze, Zepher is crafted in a medium-weight crepe for a dramatic drape. Curvaceous side seams wrap around to the front of the bodice for subtle waist definition. A cowl neckline conceals a fitted lining for a fresh, relaxed vibe that keeps you supported from day to night. Zepher's open back features embroidered vines appliquéd over mesh; her contoured skirt fits every curve, spreading out to a full skirt and train that sets you free to move! 

P.S. there are a total of 11 go-great-with-gold gowns plus two astoundingly-romantic veils. So, make sure you check out the entire collection here. 

The Brand New Lovers Society Tulum Collection Takes Us On Vacay


instagram post

We partnered with Lovers Society to bring you some gorgeous gown inspo for now and later. As always, thank you for supporting our sponsors!