Justin Alexander is hosting a virtual trunk show Saturday, May 9, for brides-to-be.
The bridal powerhouse will be showcasing their brand-new Fall Winter 2020 gowns live through the brand’s Facebook page. In addition to walking through the collection style by style and featuring videos of the product on models, the creative team will also be giving fit and style recommendations for different body types and tastes, sharing customization options and answering questions from brides around the world.
“We are able to do this because we have hundreds of retail partners globally who are offering virtual consultations,” says CEO Justin Warshaw. “As we are 100% wholesale, our virtual trunk shows are designed to drive traffic and business for our retailers. Naturally, the next step for brides is to connect with the stores one-on-one.”
Whether brides are starting their gown search, looking for a second dress, wondering about timing and delivery, seeking alterations or guidance on product care, their local bridal shop is their best resource.
Given the range of services that stores are able to offer and the local restrictions that they are facing currently, virtual consultations take all forms and sizes.
“Shops are starting conversations with new customers, doing virtual fittings, adding to their in-store appointment bookings or even completing sales and supplying dresses through these virtual consultations,” explains Warshaw.
The Justin Alexander Fall/Winter 2020 Virtual Trunk Show is on Saturday, May 9 at 11AM US ET.