While the world obsesses over all things royal in the months leading up to the biggest wedding since Will and Kate, we thought it’d be the perfect time to clue new brides into a British brand that’s been around for nearly 20 years: Augusta Jones Bridal. The label starts with beautifully-designed, tailored gowns with lean, clean lines and a timeless sensibility, and gets our seal of approval for its brilliantly bespoke process. Brides can work with stores stocked with AJ gowns to change details of their gown, personalizing the look to suit their shape and cater to their individual sense of style.
Let’s be honest, the gowns don’t need to be trifled with, they are gorgeous all on their own - but what we love is that they CAN BE tweaked, tucked, trimmed, if the soon-to-be-Mrs. wants to make a few adjustments to make it her own. Changing the neckline, fabric options, adding buttons, lengthening or shortening the sleeves aren’t the only updates, either. In fact, because the designer offers an infinitely wide range of silhouettes, fabrics, laces, embroideries, and beadwork, there’s truly no end to what a bride can create with Augusta Jones.
Consider these gowns blank canvases, on which brides embellish as they wish. And the masterful minds behind all of the confections, Charlotte and June Leung, have three basic requirements to fulfill with their designs: beautiful styling, flexibility and range for a variety of body types and builds, and personalization (arguably, the most paramount). Veils, shrugs and belts, all with incredible detailing, are part of it too - giving brides another opportunity to piece together their perfect wedding day look. The one they’ve always envisioned, uncompromised.
But what’s one thing the brand can brag about doing better than anyone else in the game? Back interest. Of course, the front of the gown is the first thing guests and the v. special guy or girl waiting at the altar will see, but we’ll fill you in on a secret: they’ll talk about the back (if it’s something special) for years to come. From alluring low backs, to scoop backs boasting long, draped bows, ultra-chic lace boat necks and beaded lace straps teaming with waisted fishtail skirts, if you don’t make jaws drop with any of these statement back styles, we think it might be time to turn in your friends and fam for another set of stylishly-minted minions!
All kidding aside, with a gown like one of these, you’ll need to make sure your photographer is poised and polished AF. If your portrait back doesn’t get it the appros glam shots it deserves, did it even happen?!?!
Augusta Jones Bridal is now available in over 100 stores worldwide, sold exclusively through selective shops in Europe, North America and Asia. Stalk these beyond-bewitching looks now.
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