It’s true, when it comes to bridesmaid dresses, there’s a trifecta of criteria that can make a dress either 👍or 👎. And it goes a little something like this: Affordable, aesthetic AF, and size-inclusive. If the dress hits on all three, then you’re looking at happy maids and happy days ahead. But Vow’d Weddings is adding another box to the ‘Bridesmaid Dress Goals’ checklist, and tbh, it might even be more satisfying to the squad than the other three qualities - elusive, even. We’re calling it thoughtful, or inspired, because at the end of the day, bridesmaid dresses and mind-blowingly unique aren’t usually synonymous (certain colors and styles at reasonable price points will always do well, no matter the brand), but they can be if personalization is concerned.
Vow’d Listens, Then Launches
Since their official launch last summer, Vow’d has always had a cache of bridesmaids styles for sale. To really get things right, though, and make sure the collection was on-point for wedding parties to come back, full force, post-quarantine, they made their bridesmaid category a real priority. The present relaunch or refresh comes after a year spent listening to brides, gathering market research, and raising the standards for bridesmaid contentment. The results? A fit-focused collection of 14 styles, in 26 trend-forward colors to mix and match for days. From ethereal pinks and reds to dusty blues and cool mint greens, in names inspired by the coolest cities and cultures on earth, all of your Instagram-famous fashion dreams are coming true. Plus, your crew is feeling all kinds of catered to.
Asking Your Fam Feels Extra Special
We always love when brides put new spins on their ‘will you be my bridesmaid?’ proposals, and Vow’d Weddings gave us the best idea for stepping that question-popping edge up even more.
Whether you’re thinking about getting everyone together for an intimate bridesmaid brunch or want to take each friend or family member out individually, for a one-on-one bid to your bridal party, you’ll make each VIP feel v. special if you can say you already picked out their dress. Something that matches their style, their spirit, their ultimate essence, and their lasting imprint on your soul. That’s right: awakened by far-flung travels, each Vow’d bridesmaid dress is minted with the name of the city and culture that inspired them - creating an impossibly-personal and bespoke assortment of dresses with fashion for everyone in your bridal party.
A Stunning City for All Your Pretties
From Barcelona to Melbourne, Milan to Tokyo, the places of interest in this bridesmaid collection are just as bright and dynamic, storied and electric as the besties you ride with. Dresses are made to order in 14 weeks, so you’ll never have to worry about Vow’d running out of inventory in your style, color, or size (0-24, to be clear).
If your gang is based in Tennessee (Knoxville or Nashville) or North Carolina (Raleigh), they can shop in stores - if not, everyone can shop online.
We’re especially OBSESSED with their online shop for all the below reasons:
The imagery that goes along with each dress is solid.
Vow’d doesn’t do meh-level product photography or boring e-commerce model shots. Your maids can see how their fashion looks in the wild, in a real wedding daydream - and how it styles flawlessly with the rest of your party.
The colorway options aren’t just displayed as tiny little color bubbles.
They’re also shown as textured swatches in the fabrics the dresses are confectioned out of (be it delicate chiffon, ultra-soft jersey, luxe satin, or lush velvet).
The iconography makes things super simple and straightforward.
You get three adorable, Vow’d signature coral-colored icons that call out the fit/silhouette of the dress, its fabric, and one “Why We Love Her” detail destined to make your maid 😍 (peep the one for Tokyo - A booty ruche for a little lift. SOLD.)
As part of the Altar’d State family, giving back is in their DNA; they’ll be giving back a percentage of all sales to nonprofits that empower the next generation of incredible women. 🙌🙌🙌 So, keep up with all the updates on their Insta feed and get shopping on the site, if where you’re tying the knot is a little too far from their retail roots in the South.
KEEP FOLLOWING VOW’D ON IG TO LEARN MORE ABOUT THIS DIFFERENT KIND OF WEDDING BRAND