Photo Credit: Tali Photography; @tali__photography
Just the other day, I was Insta scrolling with “The Bold Type” in the background (latest pandemic programming to pull me in, I love it), when I realized that soooo many of the people I follow (plus, me, for sure) were starting to come to the surface, again, social media-speaking. It’s not like life is totally back to normal, nope, not all all, but collectively, I think we’re starting to see the darkness lift; we’re excited, we’re hopeful, and, dare I say, we’re on the road to happiness. And what’s wrong about posting a few “fresh off my Gram hiatus” pics to throw a sunny (eh, sunnier) outlook back out into the universe? Nothing, absolutely nothing! So, when I saw the brand-new set of 2022 gowns from VIERO Bridal, I got total ‘BACK AND A BRIDE’ vibes from the whole collection - especially because these dresses bring the best out in every bride, they have transformative power to make the one getting married feel like their most beautiful, dreamlike self, and that definitely deserves a post of its own!
A little more on that: Making brides feel breathtaking and memorable on their biggest day
When Vira Davidov opened VIERO Bridal boutique in Chicago, in 2014, her mission was to correct a very bold feeling she had about the wedding industry: that it was “apathetic about making brides feel unforgettable on their big day.” It’s a strong statement, but if you look past any shade (and tbh, it’s not shade, it’s an observation that was 100p true a few decades ago), you can understand what her simple goal was - to give brides choice, agency, a voice, and on-trend fashion that would fit the finesse of their day and make them feel utterly unforgettable.
Since inception, she and her team have opened three more flagship stores in New York, Los Angeles, and Las Vegas, and started working with the top bridal retailers around the world. The brand rose very quickly and now competes with the best designers in the industry with dresses that are handmade in Europe with impeccable craftsmanship, uniqueness, thought, and superb fit.
Brides are already leaving 🔥 emojis on the pics
And it’s not just because the dresses are hot AF. They are, that’s a given - but they’re also so detailed, so articulate, so storied that there’s no question they’d make a bride feel incredible - so much so that they’d want to share it with whoever’s watching.
The dresses are truly fabulous and priced amazingly well for the level of couture work, texture, movement, and guest-gaze-grabbing detail in each VIERO design. Plus, the gowns were shot by Tali Photography in Algarve, Portugal, and their work never pulls in less than 5K likes, just sayin’...
Follow Viero Bridal on IG to see all the double tap-worthiness of these wedding dresses