Get the wedding look of your dreams.

Choose from 25+ suit and tuxedo styles, easy online fitting in minutes, and manage your wedding party at


3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense


3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

We’ve written lots of posts in the past about why shopping for a wedding gown (or bridesmaid dress) online is a good decision, but today we thought we’d get even more real — because this is a huge purchase and you should feel 100 percent sold on the experience. We caught up with our friends at online wedding retailer, Avery Austin, and put together our most relatable (as in ‘if this isn’t me, I don’t know what else is’) list of reasons why shopping for your dress at a dot-com is the actual best idea ever. Yes, being able to click ‘add to cart’ while dress shopping in your PJs is fun, for sure, but we’re going way beyond that simple convenience…

If you feel heard on any of the below, then an Avery Austin dress might be everything to you.

You can shop when  You  want to shop 

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

Getting engaged is an amazing thing, and so is the start of your wedding planning process. But not every bride is here for the extra attention and over-involvement of their fam and friends — especially when it comes to dress shopping. If you’re not exactly feeling the group-gather shopping scenario, what with all the strings that come attached to it (making sure you plan a shopping trip for a time that works “for everyone,” we’re looking at you), then don’t do it! If you’re anxious about spending an entire Saturday out with the crew, then avoid it! With an experience like the one at Avery Austin, you can go online, browse around their hundreds of styles of dresses, and do it when it works for you. Hey! You can even wake up from a dream (where you’ve worn a dress that is true 🔥) at 3:42AM and jump on the computer, look for something that indulges all the style cues from your slumbers, and place an order to try it on… More on that later. 

You can choose the styles that stand out in  your  eyes 

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

This is major, because as much as we’d like to say that every bridal boutique or salon gives you carte blanche to come in and find the dresses and gowns that speak to you, that’s not always the case. You might come in with a particular style or silhouette of dress in mind, and then just get swept into the fanfare of a fashion show that starts and ends with options that might not appeal to your tastes (but be hot sellers for the shop, inventory that they’re really trying to push, etc.). Bridal consultants and stylists are great, really, they’re knowledgable and trend-conscious, but let’s be honest, they also still have their own personal likes, dislikes, and earning goals — so, even if they’re not trying to, they might end up swaying you in some regard.

When you come to Avery Austin, you can plan out your dress search any way you like. Use the drop down menus to only explore the dress categories that interest you. Shop popular features that you’ve had your eyes on (be it long sleeves, low backs, long trains, etc.), even if your mom, grandma, sister, cousin, in-law has/have suggested something different. 

You can shop what's on-sale or plus-size without pressure 

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

You’ve heard it before, right? That for your wedding day, you get to make the decisions, you call the shots, you make the plays, you pick the things that’ll make you the happiest. It’s a beautiful sentiment and something that has absolutely seen strides in the last few years, but at the end of the day, there will always be tensions and stressors that come up when you’re getting ready for a wedding; what you choose for your wedding dress is no exception (because inevitably someone will say something that makes you cringe or rethink your decision). And it sucks, it does, but Avery Austin makes it so that you can shop online and go straight to the curations of “High Quality Dresses. Great Prices” or “Plus Size Bridal Dresses” without having anyone looking over your shoulder, recommending something else, encouraging a style that might be well out of your price range. 

They’ve always wanted to do it differently. 

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense 3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

In their 30+ years of servicing thousands of brides, the Avery Austin team knew there was room to improve the bridal experience. They developed a new and revolutionary way to serve the modern bride and her entourage, an approach led entirely by transparency. They have always wholeheartedly believed in openness with clients, whether that be with their direct from manufacturer pricing, their unique designs, or their high-quality gowns. Marrying all of these key components together has allowed them to create a bridal brand unlike any other, one that consistently breaks the mold.

Core values at the forefront of every Avery Austin decision — “We know that brides everywhere deserve:”

   •  Inclusive sizing without the caveats of additional costs - every dress, no matter the size, is sold at the same price

   •  Premium, salon-quality gowns without a huge price tag - the brand prides itself on being a destination for stunning, exceptionally-made gowns with priority given to fabric, feel and fit (found in traditional bridal shops) available at a fraction of the price

   • Freedom and flexibility to find a dream dress/dream dresses from the comfort of your own home - with their exclusive try-at-home program, you can try on 3 dresses — delivered straight to your door — for a small fee ($15 per dress). And if you choose a dress to purchase, that $15 fee is applied as a credit to your order

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

Brides that get it

“The try at home is what sold me on testing them out, because I did not have good experiences at local bridal boutiques. The quality of these dresses is amazing, they were stunning! I had so much fun trying on dresses with 2 of my friends and it was great to see my nephew get so excited too. I found the dress I wanted, at a killer price, and without the hassle of pushy salespeople!”

“I actually bought my dress without trying it on first, because it was on sale and I have no regrets. I followed their sizing guide and it fit perfectly. The dress was absolutely gorgeous and high quality. I felt like a princess and got so many compliments. 100% recommend this shop.”

“I just returned my home-try-on box for 3 bridal dresses and highly recommend this company! My package arrived 5 days early and I was planning on it arriving later so that family from out of town could help me try on my dresses. Avery Austin was great and allowed me a free extension of time with the dresses. The quality of the dresses themselves was great and they sent a cute little bag with clips to help with fit. They also included measuring tape, a chart on how to measure, and a cute sign for if you say YES to the dress. I will most likely be ordering my dress from them, just having trouble deciding which one, because I really loved two of the three that I tried! I’m honestly blown away as I will be spending about $650 on my dress and got a full week to try on the dresses as many times as I wanted, when I was about to spend $1500 for a dress at a traditional bridal salon.”

3 Reasons Buying Your Wedding Dress Online Makes Perfect Sense

Shop high-quality wedding gowns from your home (in PJs and slippers, hell, even in a sheet mask, because you do you!) and enjoy $15 off a try-at-home order of three wedding gowns with the promo code “WEDDINGCHICKS15!” 


instagram post

Engaged?! Access Our Free Planning Tools

FREE Wedding Printables, FREE Wedding Websites & tons of FREE Wedding Planning Tools

Start Your Wedding Planning