The Vine’s Leaf, Custom Blooms
Hello! My name is Aly Morford, and I am the owner and head designer of The Vine’s Leaf, Custom Blooms. I have been working in the Floral industry for almost ten years now. I went to school at Cal Poly in San Luis Obispo which is also where I found my love for flowers. I began working at a super cute flower shoppe in the downtown area and totally fell in love with the art of flowers and my life path started to reveal itself to me. I worked there throughout my college years and graduated with a degree in Agricultural Business with a minor in Ornamental Horticulture. I stayed up there for an additional year to manage one of the shops until I moved down to Newport Beach. In Newport Beach I began working for a florist who specialized in weddings and events and learned a whole new side of the business. While I was working at this florist I began building my business plan and launched The Vine’s Leaf exactly one year later. I have been in business now for over two years and am loving every second of working with all of my Brides. I believe that choosing your wedding flowers should be a unique and fun experience filled with much creativity, therefore I never offer “wedding packages” as each Bride is incredibly unique and that should show especially in her flowers.
“As a wedding coordinator, I have had the pleasure of working with Aly with The Vines Leaf on over 10 weddings. Aly is so unbelievably talented! The wedding guests are always commenting on how beautiful her flowers are. She also was the florist for my wedding in June 2009. My flowers and
centerpieces were amazing! They were everything I pictured and more. Aly is such a sweetheart and so fun to work with. We have developed a great
friendship over the past few years. She will continue to be my go-to florist in the future!”
-Kimberly Conners, Kimberly Conners Events
“Matt and I got married in May 2010 at the Grand Del Mar Resort in Del Mar, CA. We decided to use our wedding planner’s recommended vendor for our flowers because we knew her endorsement of a vendor came highly regarded. That is what led us to Aly over at The Vine’s Leaf.
“Going into our initial meeting, all I knew was that I wanted to somehow include pink peonies in the wedding. She listened to my ideas and started off by showing me a portfolio of past events she had worked on to give me some ideas then had great suggestions based on the look I wanted. More than anything I wanted my wedding to be elegant and classic with some vintage inspirations. She was able to help me visualize this without being pushy, we had a great collaborative first session. She worked with my budget without compromising the look I was going for and in the end, I received bouquets that included fresh and lush peonies and garden roses for the bridal party and my bouquet had full, pink peonies with ivory feather accents, absolutely gorgeous! The centerpieces were held in an elegant gold colored candelabrum and consisted of various pink toned peonies and beautiful garden roses. These centerpieces were dramatic, full and the focal point of the room. Looking back on our big day, my husband and I loved all of the flowers, but our centerpieces – in particular – were in a class all their own. A number of people told us they were the most elegant arrangements they’d ever seen.
“Throughout the process Aly was very professional, reliable and a real pleasure to work with. On the day of the wedding she was in and out and had everything perfect and waiting for us. I would highly recommend Aly to anyone. She did a fantastic job and exceeded all of our expectations !!!”
“Aly was such a joy to work with!!!! After just a first meeting I knew she was the florist for me. All we had to say was, “rustic” and “romantic” and she TOTALLY got it. She had so many wonderful ideas to make everything pop, and the flowers, OMG GORGEOUS!!!! I can’t say enough about how professional and talented she is. We owe her a million thanks for helping make our special day that much more magical.
“Thanks so much Aly!!!! I’ve been referring all of my newly engaged friends to you :)”